The impact of community engagement with HeadBrands.

"PR is a crucial component for generating authentic and genuine discussions about our products, driven by genuine enthusiasm and approval. This approach enhances credibility."

In the latest episode of ‘Marketing People Getting Breakfast’ Podcast Edition, Ronja Almqvist, Head of Brand at HeadBrands, shares her unique journey in brand building and communication. Her career journey has spanned from Hässleholm to Malmö and onto a significant role within brand strategy.

"The closer we get to our customers and build our community, the more we benefit, because it allows us to forge closer connections.

Providing value beyond just products

Further, Ronja emphasizes that the true value they offer extends beyond their products. "What value do we provide? Beyond just products and experts, we offer knowledge," she explained. This knowledge empowers customers, enabling them to use our products with confidence. By identifying and leveraging the right platforms to disseminate this knowledge, the brand significantly enhances customer empowerment and satisfaction.

The impact of community engagement

Engaging with customers through WKNO has allowed HeadBrands to not just meet but anticipate customer needs, thereby enhancing the overall user experience. “We primarily engage through our affiliate platform, WKNO, which facilitates these genuine interactions.” This proactive engagement strategy ensures that customers feel supported throughout their journey with the brand, which in turn, fuels loyalty and promotes positive word-of-mouth.

WKNO has been a part of Boostified Pay since early 2023, allowing customers and followers to test and review their products in a genuine way, find their Collaboration Page here.

Curious to dive deeper into the conversation? Check out the full episode here and join us in exploring the dynamic world of marketing, one breakfast at a time.