What is UGC and how can your company benefit from it?
User-generated content, often abbreviated as UGC (User Generated Content), has been in the spotlight in content marketing for a while and is here to stay. In short, it is material created by people who use or recommend a product or service in real life. Haven't jumped on the UGC train yet? Don't worry, we'll help you!
What does UGC actually mean?
To start with, it may be important to understand what UGC actually implies. It's content where real users showcase, test, or recommend a product or service. The essence of UGC is that the product or service should be placed in a realistic scenario, such as in a home if it's furniture or on-the-go if it's shoes; all depending on the product/service. UGC can be presented in various formats, including everything from videos and reels for TikTok and Instagram to product reviews and content for a launch.
Why is UGC important for your company?
There's a real gold mine here! Below we present just a handful of the benefits UGC offers:
Authenticity and credibility: UGC comes directly from the consumers themselves, thus offering an authentic and credible experience. This can help build trust in your brand as people tend to listen more to other consumers than to advertisements from companies.
Effective marketing and brand awareness: Saves both time and costs. By using UGC, you can save resources on producing your own material and instead let your users and community create genuine material for you, and get rewarded for it - a win-win situation! It is also an effective way to build brand awareness, as your products and services reach a wider audience, both through more people testing your products/services and by choosing to partner on social media in conjunction.
Varied content: UGC comes from various users with different perspectives, styles, and experiences. This creates varied and diverse content that can appeal to a broader audience. However, it's crucial to ensure that those you choose to collaborate with align with your brand and resonate with your target group and persona. If you work with UGC to share and use it for your channels, it should be relatable, genuine, and inspiring for your followers and customers; otherwise, it doesn't serve its purpose.
UGC is more.
Not only does UGC provide nice, credible, and varied content for you to share further, but there is also a great opportunity for increased engagement and sales through its use.
79% of people say UGC highly impacts their purchasing decisions.
Social media posts that showcase user-generated content experience a 28% elevated engagement rate in contrast to typical brand posts.
56% of users find UGC more trustworthy than brand-produced content.
User-generated website content can increase conversions by up to 20%.
40% of consumers say they've made a purchase based on user-generated content they saw on social media.
Sources: Linearity Nosto Hubspot
Do you want to receive UGC on autopilot?
Do you feel like jumping on the UGC train but aren't sure where to start? We at Boostified Pay have made it easy for you! Through our comprehensive platform, you can now create collaborations, obtain UGC, and build your community. You can easily let your customers, followers, and influencers pay with content via Instagram, TikTok, YouTube, or any other channel you use or prefer, in exchange for a product.
