Boostified Marketplace Ethical Advertising Guidelines
Introduction:
At Boostified Marketplace, we pride ourselves on creating a trusted and beneficial platform for both our consumers and advertisers. The ethical rules presented here are crafted specifically for brands wishing to advertise on our platform. By choosing to partner with us, brands commit to these standards, ensuring a respectful and trustworthy marketplace for all.
Last updated
September 2023.
Our advertising policies provide clear guidelines on the types of advertising content permitted on the Boostified Marketplace. When brands place an order, their ads undergo a review process based on these rules. If a brand believes their ad has been unjustly rejected, they have the right to request a review.
It's crucial to note that any violations of our advertising policies can lead to restrictions on the use of your profile, pages, and advertising accounts. These repercussions might include:
Disabling existing ads if the linked page has been restricted from advertising.
Limited ability to post new ads.
Restricted ability to merge pages and a revoked authorization to promote ads related to social issues, elections, or policies.
Discriminatory behavior: Ads must not discriminate or encourage discrimination against individuals based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, or medical or genetic condition.
Tobacco and related products: Advertisements may not promote the sale or use of tobacco products and related paraphernalia. This also includes electronic cigarettes, vaporizers, and other smoking-simulating products.
Dangerous substances: Ads must not promote the sale or use of illegal drugs, recreational drugs, or any other dangerous substances, products, or supplements.
Weapons, ammunition, or explosives: No promotions of weapons, ammunition, or explosives are allowed. This includes accessories for weapon modifications.
Adult products or services: Advertising the sale or use of adult products or services is prohibited. Ads that promote sexual or reproductive health products or services must be aimed at individuals over 18 and should not center around sexual pleasure.
Adult content: Ads containing adult content, including pornographic materials or explicit depictions of individuals, are not allowed.
Personal attributes: Ads shouldn't assert or imply personal attributes, including hints or direct claims about a person's skin color, ethnic origin, religion, beliefs, sexual orientation, habits, gender identity, disability, illness, economic status, union membership, criminal record, or name.
Controversial content: Using advertisements to exploit crises or to capitalize on controversial political or social issues is prohibited.
Personal health: No "before and after" photos that showcase improbable results are allowed. Ads mustn't promote a negative self-image to market diet products, weight loss solutions, or other health-related items.
Alcohol: Alcohol-related ads must adhere to local laws, industry standards, and licensing and include age and country targeting in accordance with local regulations. Note: Our policy prohibits ads that promote or reference alcohol.
Over-the-counter drugs: Ads for over-the-counter medications must follow local laws, industry standards, licenses, and approvals. They must also target the right age groups based on local laws.
Prescription drugs: Advertisements may not promote prescription drugs.
Injections and surgical procedures: Ads may not promote or imply the endorsement of injections, surgical procedures, or treatments that modify or enhance personal appearance. This includes but isn't limited to cosmetic surgery, botox, fillers, and other aesthetic treatments.
Misleading advertising: Ads should be transparent, honest, and offer a genuine representation of the product or service. They must not contain misinformation, leave out crucial details, or employ tactics that might mislead or deceive potential customers.
Environmentally Harmful Products: Ads should not promote products or services causing significant environmental harm during their lifecycle.
Respect for Privacy: Advertisements should respect and not infringe upon the privacy rights of individuals, which includes the unauthorized use of personal data or promoting spyware/malware.
Endorsement and Testimonials: Endorsements or testimonials in ads should reflect genuine opinions or experiences. False or exaggerated claims are not allowed. Any relationship between the endorser and the advertiser must be transparently disclosed.
Compliance with EU and Swedish laws: All ads should adhere to European Union and Swedish advertising standards and regulations rigorously. Brands are responsible for understanding and ensuring compliance.
Review and Monitoring: Boostified Pay holds the right to monitor and review all ads to ensure compliance with these ethical rules. We also reserve the right to refuse or remove any advertisement at our discretion, even if it meets the criteria outlined above.
User Feedback: We highly value community feedback. Users who believe an ad violates our policies can report it to Boostified Pay. We'll investigate and take the necessary actions.
Updates to Ethical Rules: We may update these ethical rules periodically to reflect policy changes or amendments in relevant laws and regulations. Brands are advised to check for updates regularly.
Final Word
Boostified Pay is committed to providing a safe, respectful, and trustworthy environment for both advertisers and consumers. We deeply appreciate brands' collaboration in abiding by these ethical rules and in fostering responsible advertising practices.